This is us
comprehensive range of services in the field of market and communication research.
In addition to consulting, the conception and implementation of studies, we specialize in the
development of systems, in particular online software tools for the evaluation and management of studies.
By specializing in individual submarkets, we have been able to develop extensive expert knowledge
knowledge of an interdisciplinary team, which our customers can use today.
Our certification in accordance with DIN EN ISO 9001 and ISO 20252 gives customers, employees and our partners the assurance that we provide our services in accordance with the highest quality standards. Core processes are regularly scrutinized, optimized and documented. Our quality management system is recertified every three years and an annual surveillance audit is carried out by an external auditor. The last surveillance audit took place in November 2020 and reconfirmed our certifications.
All of our employees have access to the relevant QM manuals (DIN EN ISO 9001 and ISO 20252) and thus receive relevant guidance for their daily work. All key processes are standardized throughout the company, enabling processes that are distributed across different departments or locations to be handled uniformly and in accordance with standards.
In principle, the standards apply to our entire range of services, unless certain areas have been or are explicitly excluded.
Certain areas/offers are not created by TARGETGROUP itself, but are purchased externally if required. This applies in particular to the following areas:
- Access-Panels (A.5)
- Telephone data collection (B.5)
- Digital observation (D)
- Device ID technology (A4.3)
The quality of purchased service elements is checked in accordance with the standard specifications.
Are you interested in our quality policy? Then please send us an e-mail to info@targetgroup.de
Marketing Research
As a full-service market research institute, we offer all the services required for conducting studies.
Development
For more than 15 years, we have specialized in the development of industry-specific software solutions (evaluation tools, quality measurement systems, etc.).
Support
We are happy to support you with your problems – talk to us!
our philosophy
Our goal: High-quality market research
From the planning phase of a market research study to the questionnaire design, data collection and analysis through to the presentation and interpretation of results, a series of individual services must be provided. The quality of the overall project is ultimately based on the quality of the individual partial services. Even the most well thought-out questionnaire only delivers high-quality results if it is used correctly by the interviewers and the data analysis is tailored to the client’s intended gain in knowledge.
Our vision: Guaranteed quality from a single source
Our quality is the basis of your success! We base all our work on the international standard IS0 20252 “Market, opinion and social research – Terms and service requirements”. We are a member of the Arbeitskreis der Deutschen Markt- und Sozialforschungsinstitute e.V. and are listed as an ESOMAR institute. It goes without saying that we are committed to complying with the relevant standards and legal requirements.
For us, customer orientation means…
We focus primarily on the problems of our customers. We don’t sell instruments, we sell solutions!